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August 18, 2004

Portent of iTV Search Engines

Every once in a while you see something that makes you think that something else is going to happen. AMC member and open source guru, Tim Halle sent in this link to a posting on Jesse Ruderman's blog with a simple question. "How hard would it be to hack this for iTV?"

In case you are not technical or don't know what the link is referring to, Firefox is a next generation web browser from the nice people at Mozilla. It has many excellent features and if you are not a fan of Microsoft's Internet Explorer, Firefox is an excellent alternative.

The feature that Tim noticed is the ad bar, but more importantly, the fact that it displays Google ads that are relevant to the search or content that you are browsing. Now, key word searching is not new and neither are "relevant to the content you are browsing ads" - the interesting thing here is the disintermediation of the referring partners financial participation.

Is there a set-top middleware solution here - obviously! It would be smart for cable operators to offer this kind of adlink to their customers. Is this kind of technology a portent to the future of EPG (electronic program guides) and a possible future way you will decide what media to display on your television monitor? No doubt!


Posted by yatta at 11:51 AM