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August 02, 2004

Media explodes

Seth Godin has words of great wisdom for media and advertising machers (and it's not even a manifesto):"According to MarketingVOX, online media accounts for 12% of media consumption. That's a stunning rise: one out of eight, up from zero in just ten or so years."

At the same time, though, they report that online media accounts for just 2% of ad spending.

This could be because online media doesn't work (but it does)
or that it's hard to buy advertising in it (but it isn't)
or that it's radically underpriced and a bargain (which may be true).

The real reason is pretty obvious: organizations hate to change. (so do people, but that's a different story).
(Continued at BuzzMachine)


Posted by yatta at 04:19 PM