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August 25, 2004

Jane magazine, Mobit offer prizes for snapping photos of magazine ads

jane_magazine_camera_phone_contestJane, a women's magazine catering to 18 to 34 year olds, and Mobot, a new company offering photo recognition software, have partnered to create a contest based upon reader snapping camera phone photos of advertisements in Jane

Here's whatJane says about the contest on its Web site, "You won't want to flip through the September issue of JANE without your camera phone. There's a ton of freebies, sweepstakes, MP3s and cool stuff in it for you. Grab your September issue and register below.

The promotion, called Jane Talks Back, offers a variety of discounts and chances to win gifts if readers snap photos of specific ads. The New York Times reports, "Advertisers who are participating in Jane Talks Back include Kmart, which will give users $5 gift cards; Calvin Klein Jeans, which will give away 25 jean jackets; and Guess, which is offering 10 percent discounts to readers who snap and send pictures of its ad.

(Continued at Reiter's Camera Phone Report)


Posted by yatta at 12:23 PM