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July 30, 2004

SMS/MMS and more (NATAS meeting)

Our monthly meeting focus was on Producing TV with/for SMS and MMS (Cell Phone Interactivity) from 6:30p - 8:30p at the NATAS Offices, 111 West 57th Street, Suite 1020, New York City.

The meeting started with an overview of CTAM and the AFI ETV Workshop 2004 by Shelly Palmer. Then Mr. Palmer posed a thought experiment for the group: "It's 2008, there are over 50 million video enabled cellphones in the United States. You have one in your pocket. Almost everyone standing in the street is a self contained news gathering crew. How do you aggregate the video? What interface do you create to distribute this wealth of information?"

Then he introduced Timothy Shey, Creative Director, Proteus who spoke about the state of the SMS/MMS business and described some of the most common business models. He also spoke about the limitations that business rules impose on the process and the differences between what's happening in Europe and what is happening stateside. Europe has had this technology for longer and they use it more - they have less Internet access, so Cell phones are their text interface.

(Continued at EmmyAdvancedMedia)

(Two things about this post make me feel good about television again: Shelly's 2008 scenario and that they brought Tim Shey in to speak to them. -kc.)


Posted by yatta at 01:05 PM