Tracking the tools that decentralize the media. tools process ideas resources eventsav

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July 12, 2004

Personal Media Technology Metrics

If the media is truly decentralizing, then the people are going to have the power to spend their time and money on content and services provided by each other- as well as those produced and distributed by the traditional mass media industry. Many of us are working hard to understand the size and scope of this peer media marketplace because we are investing money and time into the development of tools and services for the early adopters in this emerging industry. Solid metrics will help us value our work and direct our efforts. Here are some voices on the subject:

Jeff Jarvis asks, "how do we measure the authority and influence of this medium?"

Tim Oren says, "we're in need of both metrics and mechanisms to transplant some of this value and cash flow into new media. Doing so in a way that maintains usability and respects the privacy of viewers is a worthy design and business challenge."

Fred Wilson wants "to know what media outlet (new, old, or whatever) has the most authority on a particular subject. "

Dave Sifry, glowing after Technorati tracked its 3 millionth weblog, reflects on the shift from broadcast/mass media to personal/peer media: "We're connecting with each other, we're talking to each other, finding people of similar interests, and we're having conversations."

And Ronny Ko from Bityard points out that- when it comes to digital imaging and video- there is much hype behind this new media industry of conversations and personal choice and control. In an excellent article on the state of the digital home entertainment system movement, he reports that if you relied on the industry voices at the "Intel Developers Forum (IDF) sessions youíd swear that by the end of the year weíre all going to have a beautiful home system that holds your photos, video and music and wirelessly sends the stuff to every room in the house, to your friends/family and your office."

And much more in the weeks to come.


Posted by Eli Chapman at 08:59 AM