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July 30, 2004

Curated Consumption

Consumer-trends newsletter Trendwatching.com has an interesting analysis of how people are guided on what to buy, experience, wear, read, and so on. The editors defined the trend as "curated consumption." In their words, "Curated consumption is behind magazines morphing into catalogs, which then morph into eclectic stores; it's behind DJs, restaurant critics, opinionated bloggers, and rap stars giving consumers access to their playlists, their cribs, their top 10 lists." Trendwatching lists Josh Rubin's Coolhunting website as an example, but the article is worth reading for its broader analysis of consumer choice. Advertisers' strategies inspired by trends like these (...)

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Posted by yatta at 01:41 PM