Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

June 09, 2004

To Watch These Programs On Cable, You Have To Find Them First

"Other networks...are being cajoled, or pushed, by cable companies to place their programs exclusively onto cable's new frontier - video on demand. Like digital channels, video on demand is available only to digital subscribers, but viewers cannot surf past these networks: they have to seek them out.

"With video on demand, you can put niche programming on air that might not otherwise be available," said Matt Bond, the executive vice president for programming at the Comcast Corporation, the nation's largest cable operator. "There are literally hundreds of programmers out there, like the proliferation of Web sites. There might not be enough content to support a 24-hour-a-day channel, but these programs could exist on V.O.D..."


Posted by yatta at 01:57 AM