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June 09, 2004

Explode your TV

TV is about to explode, just as publishing is exploding thanks to the web and weblogs.

Many elements are coming together that will mean the barrier to entry to TV is dropped to the ground. Anybody can produce TV. Anybody can distribute TV. And TV will thus be able to serve any interest. Just as you no longer need a printing press to publish, you no longer need a tower (or cable or satellite) to broadcast.

Of course, that's hardly a new prognostication. Many smart folks, like Adam Curry and Ernie Miller, have been writing about this for a long time (more links shortly). But now all the things that will make this happen are coming together quickly -- why, as fast as global climate change in The Day After Tomorrow.

I've been thinking a lot about what Doc Searls started here and continued here regarding radio and I believe that the tsunami will come first to TV because:

: TV is more exciting to consumers.

: TV is more exciting to advertisers (who have been trying to turn the Web into TV ever since it started).

: Thus there's more money in TV.

: There are also far greater savings in TV. Radio's already cheap to produce. TV isn't. But with new cameras and tools and citizen producers, just a few people (or even one person) can turn out decent TV today.

: TV does not bring with it the added expectation and difficulty of portability; we do expect to get radio everywhere but we don't (yet) watch it in our cars (much).

(Continue reading this post at BuzzMachine)


Posted by yatta at 02:46 PM