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May 26, 2004

When consumers are creators

Jan Schaffer, executive director of J-Lab: The Institute for Interactive Journalism (and a friend), had this last month, which I had missed: Convergent Audiences: When Consumers are Creators.

[Convergence] puts the focus not on the consumer, our audiences, but on the supplier, the news organizations. It becomes an exercise in Us vs. Them.

I think we are focusing on the wrong "C" word. Rather than focus on convergence, we should be focusing on connections and how new digital tools can help us build all kinds of innovative, new connections with our audiences. The potential of new media is not simply more noise but more meaningful interaction and hopefully more meaningful learning.

It's the same point I try to make in chapter 2 of my upcoming book, where I argue that true convergence involves the user.


Posted by yatta at 12:57 PM