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May 03, 2004

News Publisher Creates a 'Website on TV'

South African news publisher News24.com has raised the convergence stakes for its competitors by broadcasting a version of its website via satellite to television sets. Viewers "surf" the interactive TV channel with their remote controls and get access to News24's latest news stories. The channel, which is broadcast throughout Africa via local satellite television company Multichoice Africa on DSTV, is described as an "African first." The company has brought together web expertise and technology with that of television and satellite technology to create synergies on both a technical and content level. Newspaper content (from the print (...)

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Posted by yatta at 07:43 PM