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May 17, 2004

Japanese Trend: Millions Get News Via Their Phones

I had dinner last week with Shayne Bowman as we planned for the Exploring the Fusion Power of Public and Participatory Journalism Conference on Aug. 3 in Toronto. We were talking about the potential of wireless, and he said pay attention to Smart Mobs because its founder Howard Reinghold says look to what is happening around the world. Eventually it will happen here in the USA.

So here is what is happening in Japan, according to a comprehensive Japan Media Review article:

In a July 2003 survey, Tokyo-based mobile ad agency D2 Communications, a joint venture between mobile carrier NTT DoCoMo and advertising giant Dentsu, found that about 84 percent of i-mode users subscribed to some form of mobile news service. As of late March there were just over 41 million i-mode users in Japan (out of a total population of more than 127 million), implying that a staggering 34.7 million i-moders are now receiving news via mobile technology. And that's just among NTT DoCoMo customers; competitors KDDI and Vodafone have millions more mobile Internet users.

Mobile media users are also generating strong profits for at least some media houses, primarily those that have opted to create subscription news channels. The Asahi Shimbun is making well over $1 million per month on wireless content and others are trying hard to catch up.


Posted by yatta at 06:40 PM