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April 09, 2004

MyMarathonDVD

MyMarathonDVD sets up video cameras along race routes and creates custom-made DVDs for participants by combining footage of the race with shots of that specific participant at key points in the race.

The service debuted last October and was offered at the Honolulu Marathon for the first time in December. The personalized DVD of the Dec. 14, 2003 race netted Sports Media nearly $200,000 in sales. DVDs were sold for $49.95.

According to Pacific Business News, "MyMarathonDVD, whose corporate name is Sports Media Productions Worldwide, (sets) up high resolution digital cameras on 12-foot tripods at various angles (at the) starting line... the 10-kilometer, 15-kilometer, half-marathon, 30-kilometer, and 40-kilometer marks... and the finish line... MyMarathonDVD works by synchronizing timing data from the microchip laced in each runner's shoe with the digital cameras. Data is fed into a copyrighted software program which produces the DVDs with full menu of options."


Posted by Eli Chapman at 11:37 AM