Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

April 14, 2004

IBM predicts age of open media

IBM hits the nail on the head in this report, but will big media listen? They urge broadcasters to "move to a truly open environment" and allow consumers "around-the-clock access to protected media content." (Via IWantMedia)...

ìThere will be clear winners and losers,î he added. ìThe winners will be more open, will deliver protected information through variable packaging and pricing, will know their consumers and business partners intimately, and will deliver media to them how, when, and where they want it.î


Posted by yatta at 06:01 PM