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April 27, 2004

DVRs poised to change advertising culture

Forcasts of increased DVR usage could mean decreased TV advertising budgets. TV's loss may lead to an increase in Internet advertising revenues.

For years, TV advertisers have relied upon the "captive audience" for pushing their product pitches, but now TV viewership is on the wane with the rise of the Internet and other entertainment options. Add in the commercial skipping features of DVRs and TV advertisers are faced with a precipitous decline in the value of their advertising dollar. This new viewership reality has started to change advertiser attitudes and how they pitch their wares.


Posted by yatta at 08:59 AM