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April 06, 2004

[donatacom] Getting the TV industry's attention!

I know that my friends in the TV business are tired of the doom and gloom prophecies, but the handwriting is so clearly on the wall that it demands repeating. One of the clearest warnings yet comes today from Tim Hanlon, the New Media guy at ad giant, Starcom MediaVest Group. It's a 'must read' from somebody who really knows what he's talking about. He says television is on the verge of a nervous breakdown and that part of the blame is the way we try to account for viewing.... (Continued...)


Posted by yatta at 09:56 PM