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June 22, 2007

Via Buzzmachine, we find the Magdid Media Future study of online video use. Details about the study are limited, but:

SOME 80% OF 18- TO-24-YEAR-OLD male Internet users in the U.S. watch online videos at least once a week, and 35% on a daily basis…This year, 14% [overall] reported using online video every day–up from 9% in 2006. Weekly usage also rose 18% over last year, with 52% of the Internet users viewing online video once a week or more, compared with 44% in 2006.

News stories were the most frequently viewed online video category, according to the survey, with over one-third of online Americans watching them regularly. Video content described as jokes/bloopers, weather, and movie previews were tied for second, followed closely by music videos and user-generated content.

Might there be a video genre, one perhaps particularly appealing to 18 to 24 year olds, that’s missing from this list?


Originally posted by bracken from Media SITREP, remediated by yatta on Jun 22, 2007 at 7:16 PM


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