Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

May 14, 2007

Ramesh Jain laments social networking’s focus on youth, wondering when entrepreneurs will begin to use these tools to address needs beyond sex and friendship. Well, they are–LinkedIn being a primary example–but I wouldn’t hold my breath waiting for venture capitalists to slaver over social networks for people with families and careers the way they do over MySpace and Facebook. The reason for the focus on youth is that young people are more influenced by their peers, and thus more easily marketed to as a bloc. In this sense new mass media like MySpace and Facebook are continuous with old mass media: TV and radio also focus on selling to young people. Rupert Murdoch saw this right away. The bottom line is that it is much easier to make money by inducing artificial needs among the young and pliant than it is to address the real needs of older people.


Originally posted by ryan from Ryan Shaw, remediated by yatta on May 14, 2007 at 5:34 PM


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