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February 8, 2007

Later this year, Yahoo Video will migrate away from a user-created video destination to more of a showcase for professional or semi-professional content that’s “programmed” through the entire site, as in Yahoo Food, Yahoo Tech and Yahoo TV. “As a strategy, we want to provide premium content,” said Vince Broady, head of entertainment, games and youth at Yahoo. Analysts say Yahoo is making the changes in the wake of the Google-YouTube deal. “YouTube has won as the video destination and that doesn’t preclude Yahoo from being successful with video. But I think it needs to finds a different approach for the time being,” said Greg Sterling, principal with Sterling Market Intelligence.


Originally posted by Cory Bergman from Lost Remote, remediated by yatta on Feb 8, 2007 at 12:31 AM


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