Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

February 2, 2007

My favorite one among them is Duncan Watts' "The Accidental Influentials" -kc.

"Our work shows that the principal requirement for what we call "global cascades"-the widespread propagation of influence through networks-is the presence not of a few influentials but, rather, of a critical mass of easily influenced people, each of whom adopts, say, a look or a brand after being exposed to a single adopting neighbor. Regardless of how influential an individual is locally, he or she can exert global influence only if this critical mass is available to propagate a chain reaction."


Originally posted by cshirky from del.icio.us/cshirky, remediated by yatta on Feb 2, 2007 at 3:11 PM


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