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February 14, 2007

Here's the Zogby Poll that I mentioned yesterday: Most Say Bloggers, Citizen Reporters to Play Vital Role in Journalism's Future. Online survey finds general public, media conference attendees agree that traditional news outlets could do a better job.

A majority of Americans (55%) in an online survey said bloggers are important to the future of American journalism and 74% said citizen journalism will play a vital role, a new WE Media/Zogby Interactive poll shows.

Most respondents (53%) also said the rise of free Internet-based media pose the greatest opportunity to the future of professional journalism and three in four (76%) said the Internet has had a positive impact on the overall quality of journalism

The survey results were released by Pollster John Zogby as part of a conference of media industry insiders hosted by the University of Miami. In the national survey of adults, 72% said they were dissatisfied with the quality of American journalism today. A majority of conference–goers who were polled on the subject agreed – 55% said they were dissatisfied, and 61% said they believed traditional journalism is out of touch with what Americans want from their news.

Nearly nine out of 10 media insiders (86%) said they believe bloggers will play an important part in journalism’s future.

The Zogby Interactive survey of 5,384 adults nationwide was conducted Jan. 30-Feb. 1, 2007, and carries a margin of error of +/- 1.4 percentage points.


Originally posted by JD Lasica from Social Media, remediated by yatta on Feb 14, 2007 at 1:31 PM


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