January 9, 2007

Windows-only no more. Final Cut, get ready to rumble.
On the eve of Macworld Expo, Adobe has announced it’s finally restoring feature parity between the Mac and Windows versions of its Production Studio suite. That means Premiere Pro, its video editing app, and Encore DVD, its DVD authoring package, will both be available as part of the Mac suite.
That makes three Intel-native (and Intel-only) Mac releases:
- Premiere Pro: First Mac release since its completely-rebuilt, Windows-only 2003 upgrade. (see original Adobe announcement)
- Encore DVD: First time on the Mac since its 2003 introduction.
- Soundbooth: New product; first major Adobe-developed Mac audio app ever and the first “Macromedia” audio app since SoundEdit 16 sales were discontinued in 2004 (after a long, slow death).
Macworld News: Adobe brings Premiere back to the Mac (Official Adobe announcement due later today)
Intel-only Soundbooth development caused a bit of a stir in the Mac community, but it’s clear that Adobe has decided they can develop these products for two platforms if it means developing for only one processor architecture. After a difficult year of making the Intel transition, in other words, 2007 will be the year Mac users can reap the rewards. I’ll be especially interested to see what video performance is like in the OS X release of Premiere, as the Mac has some very nice optimizations for video.
The response so far from Mac users seems to be very positive; a lot of Mac advocates are (rightfully) seeing this as real momentum — long lost momentum — for the Mac platform. Some will continue to question Adobe’s Mac commitment, but it’s important to note that Adobe didn’t really “drop” Premiere support on Mac. They re-built Premiere almost from scratch in 2003, and decided it didn’t make sense to make that version run on the Mac, partly because Apple made it clear they wanted to own the whole platform. Don’t get me wrong: I love Apple’s pro apps, both on the music and visual side. But I love multiple vendors and competition even more.
Ironically, the biggest challenge facing the Mac release may be that Mac users just aren’t very familiar with the package. I’ll talk this weekend about some of the integration features, but as good as Final Cut Studio is, my own feeling is that Adobe’s suite has both better, more comprehensive integration, and a more complete suite to integrate in the first place. Motion, while a powerful tool, isn’t comparable to After Effects, and Apple has no equivalent of Photoshop or Illustrator.
But whichever suite you choose — or if you use a combination of both — for the first time in a long time, the Mac will have some real competition. And Mac creatives won’t have to go buy a PC just to run the full suite. Windows just won my 2006 platform pick. The Mac may dominate 2007.
Now, about a Mac release of DV Rack to complete the picture. (Hey, at worst you can boot into Windows on Boot Camp.) (Jaymis: Your wish is their command: Previously mentioned ScopeBox was released recently and is the subject of an extensive review and comparison with DV Rack. Of course, Adobe have purchased Serious Magic, so the future may indeed hold a Production Suite bundled tethered shooting tools.)
Adobe will have demos of Premiere next week at Macworld; we’ll be there to cover it. adobe, CS3, Intel, Mac, Mactel, premiere, previews, software, upgrades
Originally posted by Peter Kirn from Create Digital Motion, ReBlogged by exiledsurfer on Jan 8, 2007 at 11:36 AM
Originally posted by Create Digital Motion::Peter Kirn from artificialeyes.tv reBlog, remediated by yatta on Jan 9, 2007 at 11:14 AM
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unmediated.av:
The Weekly Show

drawing from extrastruggle.
We've been having a back channel conversation amongst the trackers at unmediated about how/whether to update the way in which we aggregate, present, and make useable the content on the site, in light of all the various aggregators, digg and its clones, and role model group blog sites that we all consume/use/hate/love. Since we all primarily support open media movements and the freedom of bits and so forth, and with all of us being busy with our primary projects, we are looking for ways to make getting content on the site easier and more streamlined, while making it obvious that we are presenting other sources content. With the availability of open API's for just about any type of media aggegration literally getting past the saturation point, and mashups taking every possible form, we are wondering, is it time to take a step back, or a step forward with how/what we do at umediated? In the course of my surfing today, i found this new site, Boxxet Which just might be the straw that breaks the camel's back in how we all perceive the current mix and match nature of the web as it now stands. What's different about Boxxet from other aggregators and mashups like the newest entry popurls, (which aggregates digg, slashdot, reddit, newsvine, tailrank, and flickr) is that Boxxet is a Website generator. Thats right, just pop in all the urls u want to aggregate (and WHAT from them) choose how u want to format it, plug in the url that u want it to be accessed at... and whammo: Your own site with everyone elses content, and all thats left to do is decide whether googleplex or yahooza is going to be the source of your linklove revenue. And if u have on older domain that u plug this into...well, we all know how the pageranking with search engines work by now. It used to be that u had to have a bit of code knowledge to make all this stuff work. Eyebeam's Re-blog engine which powers this site was not a simple undertaking at the time that Michael Frumin and Michael Migurski put it all together... a half a year before Marc Broadband-mechanicked the term Reblog as his latest buzzword before casting his attention on the ourmedia-meme. (kudo's, kudo's) But now, with the cut and paste mentality of webculture that we at unmediated have helped create, the pace at which people are remixing and repurposing code is accelerating at a rate similar to the curve that we saw with pro-sumer desktop video... almost anyone can do it. I have this sinking feeling in my gut that we will arrive sooner than later at the same existential threshold that the film studios and record labels are squirming under to our joyful cries of "die, dinosaurs, die!". What i am wondering, is how long until my hero of the open-information movement, Cory Doctorow, and the rest of our pals at BB will tolerate re-aggregation and repurposing of his content, (now that he is investing so much more time at the site) before he (or any of one us) screams, "FOUL!" Stewart Butterfield over at Flickr is dealing with this beast at the moment...and i have to admire the dryness with which he states, "I loaded the FlickrCentral pool and firefox got up to using 240mb of ram before dying. So that's not a great user experience, but it's really terrible for Flickr. If it catches on and you don't limit it, we'll have to cut you off :\" Sure, Stewart, blame it on the user experience and firefox. ;) I admire your candor, and personal attention/approach to what has become one of the hottest new BRANDS in Web 2.0 ...that u still have time to be personal and all flickr-fuzzy even after being acquired, but I am sure that your jeans feel like they're fitting a bit tighter all of a sudden. Pretty soon, I expect, a lot of us bell-bottomed infornistas are going to wake up in a similar pair of Jordaches. I'm curious which of us will cut the inseams and sew in another totally different material to keep our style,and which of us will claim that now that we're wearing skintight jeans ("they're really really comfortable...REALLY! You think i should get a pair of Reeboks to go with 'em?"), that the manufacture of bell-bottoms should be forbidden. I point this all out in good humour only to illustrate a point: The times, they are('nt) a changin'>, and Cory just might wake up one day soon in his magic kingdom, and say "Hey, man, where'd all my whuffie go? And he's going to have no choice but to join Walt's pinstripesuits in pushing for copyright extension. It's a pill i hope he (and we) never have to swallow. So i pose the question to our community readers: How do you see unmediated-Are we crossing the boundaries in how we repurpose content? Would you like to see more editorializing? Narrower/Broader scope? Are we a repository of information that you come back to use, or just part of your daily information addiction? Let us know... I, for one, would like to have an idea about what pair of jeans to wear this year ;) michael
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