Tracking the tools that decentralize the media. tools process ideas resources eventsav

unmediated

 

January 9, 2007

Wire services:

Start-up Mochila has emerged with an intriguing idea: a marketplace for individual newspaper, magazine and other articles.

If a blogger wants to run Associated Press stories, for example, he or she can go to Mochila and pick out individual AP stories, run them on the blog for free -- and share any resulting revenue with Mochila and AP. It is a 40-30-30 percent revenue split, with AP getting the 40 percent.

The only catch is the blog would have to run the advertising in a set, central spot within the AP story -- a format dictated by Mochila's platform. AP is a customer of Mochila's, as are a number of other big publishers, including Hachette Filipacchi Media U.S., which owns Car and Driver and many others.

AP gets to dictate various terms, such as embargoes, or geographies where the story may or may not run. If it doesn't want to offer its content for free, then it can choose to sell it for a price to buyers.

This a la carte publishing model is new. Until now, bloggers would have to wade through lots of paperwork to acquire rights to AP content, and typically buy for monthly periods or longer.


Originally posted by JD Lasica from Social Media, remediated by yatta on Jan 9, 2007 at 11:30 AM


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