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December 6, 2006

YouTube.jpgThere was much chatter last week about Verizon’s new deal with YouTube, which boils down to a highly sanitized service offering a small selection of videos chosen as “safe” by a highly conservative corporation - and all for $15 a month.

Nice try People, but I don’t think you’ll see much of an uptake, despite the headlines. The value in YouTube lies in lots of areas, but having the equivalent of your Grandma selecting the “best” for you to look at on your phone and charging a significant premium for the privilege is not part of the winning proposition.

In the meantime, our friends at Orb have cracked the problem for those that need a YouTube fix (and have a fixed price data plan, it goes without saying). As you’ll probably remember, Orb are the people who allow you to view content that’s already on your PC, on your mobile by downloading a free application onto your computer. They’re a kind of Slingbox, without the box, which is pretty cool.

Orb’s new interface will allow you to search video on YouTube, Daily Motion, Google and Yahoo from your mobile, including by meta tag, top rated, most viewed, recently added, user name and user name favorites. In other words, you can find stuff you and your mates like, unedited and independently of what Granny might think you should be looking at.

As for Verizon, the days of the walled garden are over and trying to extend this kind of thinking to other new products is doomed, I’m afraid. You can change now, or wait for market forces to make you act. And I’d always recommend companies lead rather than follow.


Originally posted by Russell Buckley from MobHappy, remediated by yatta on Dec 6, 2006 at 8:18 AM


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