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December 12, 2006

An opening sally: FTC Moves to Unmask Word-of-Mouth Marketing - pdf

The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships.

In a staff opinion issued yesterday, the consumer protection agency weighed in for the first time on the practice. Though no accurate figures exist on how much money advertisers spend on such marketing, it is quickly becoming a preferred method for reaching consumers who are skeptical of other forms of advertising.


Originally from Furdlog, remediated by yatta on Dec 12, 2006 at 1:20 PM


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