November 3, 2006
Updated below: Google is in frantic talks with big media companies to halt any legal threats coming YouTube’s way, reports FT. We already knew Google CEO Eric Schmidt and other managers have met with CEOs of CBS, Viacom, Time Warner, NBC Universal, News Corp and others. Now the story says Google is offering tens of millions of dollars in upfront payments for the right to broadcast their video content legally on YouTube.
The story says that if Google fails in its effort YouTube could face the same fate as Napster, though I don’t see that happening. The needle has moved too far, both on consumer behavior as well as business models, for that to ever happen.
“The fact is that in three to six months every media company’s going to decide that their stuff gets taken down or that they get paid for it,” a media executive said, likening the negotiations to “a big chessboard”. The music labels like Warner Music, Universal Music and Sony BMG have settled, in exchange for licensing fees and a share of associated ad revenue, as well has some equity stakes in YouTube worth tens of millions of dollars (though I am not sure if that happened prior to or after the acquisition, and if it did happen prior, would it hold after the deal closes, or would they just get payouts?).
After this, the story says, Google has turned its attention to the film and TV companies, offering one $100 million to license its content over a two-year period, the story says. I bet that was Viacom, for the very valuable and extremely popular Comedy Central content.
It is all playing out in real time, folks.
Updated 1: Now AFP says that English Premier League and German Bundesliga are unhappy about their videos clips on YouTube. And the German football league (DFL) is considering taking legal action against the company for the unauthorized use of images from the Bundesliga.
Updated 2: WSJ has another story about the complexity of negotiations, and some of the points it highlights, pertaining to music label talks:
-- Most of YouTube’s agreements with record labels don’t address royalties for music publishers, who control the copyrights to the words and music underlying the recordings. YouTube or its partners must locate parties ranging from studios to actors, and from music composers to the owners of venues, and get them to sign off.
-- AllianceBernstein L.P.’s Bernstein Research estimates that about 15% of YouTube’s 100 most popular videos are video material edited to music tracks. The story say that once publishing deals are negotiated, publishers are likely to be paid around 10% to 15% of whatever share of advertising revenue is set aside for content owners.
-- CEO Chad Hurley says the system the company is building for managing commercial content should eventually be able to automatically dole out ad revenue-sharing payments to a multitude of rights holders for any given video clip.
Originally posted by Rafat Ali from PaidContent, remediated by yatta on Nov 3, 2006 at 1:38 PM
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unmediated.av:
The Weekly Show

drawing from extrastruggle.
We've been having a back channel conversation amongst the trackers at unmediated about how/whether to update the way in which we aggregate, present, and make useable the content on the site, in light of all the various aggregators, digg and its clones, and role model group blog sites that we all consume/use/hate/love. Since we all primarily support open media movements and the freedom of bits and so forth, and with all of us being busy with our primary projects, we are looking for ways to make getting content on the site easier and more streamlined, while making it obvious that we are presenting other sources content. With the availability of open API's for just about any type of media aggegration literally getting past the saturation point, and mashups taking every possible form, we are wondering, is it time to take a step back, or a step forward with how/what we do at umediated? In the course of my surfing today, i found this new site, Boxxet Which just might be the straw that breaks the camel's back in how we all perceive the current mix and match nature of the web as it now stands. What's different about Boxxet from other aggregators and mashups like the newest entry popurls, (which aggregates digg, slashdot, reddit, newsvine, tailrank, and flickr) is that Boxxet is a Website generator. Thats right, just pop in all the urls u want to aggregate (and WHAT from them) choose how u want to format it, plug in the url that u want it to be accessed at... and whammo: Your own site with everyone elses content, and all thats left to do is decide whether googleplex or yahooza is going to be the source of your linklove revenue. And if u have on older domain that u plug this into...well, we all know how the pageranking with search engines work by now. It used to be that u had to have a bit of code knowledge to make all this stuff work. Eyebeam's Re-blog engine which powers this site was not a simple undertaking at the time that Michael Frumin and Michael Migurski put it all together... a half a year before Marc Broadband-mechanicked the term Reblog as his latest buzzword before casting his attention on the ourmedia-meme. (kudo's, kudo's) But now, with the cut and paste mentality of webculture that we at unmediated have helped create, the pace at which people are remixing and repurposing code is accelerating at a rate similar to the curve that we saw with pro-sumer desktop video... almost anyone can do it. I have this sinking feeling in my gut that we will arrive sooner than later at the same existential threshold that the film studios and record labels are squirming under to our joyful cries of "die, dinosaurs, die!". What i am wondering, is how long until my hero of the open-information movement, Cory Doctorow, and the rest of our pals at BB will tolerate re-aggregation and repurposing of his content, (now that he is investing so much more time at the site) before he (or any of one us) screams, "FOUL!" Stewart Butterfield over at Flickr is dealing with this beast at the moment...and i have to admire the dryness with which he states, "I loaded the FlickrCentral pool and firefox got up to using 240mb of ram before dying. So that's not a great user experience, but it's really terrible for Flickr. If it catches on and you don't limit it, we'll have to cut you off :\" Sure, Stewart, blame it on the user experience and firefox. ;) I admire your candor, and personal attention/approach to what has become one of the hottest new BRANDS in Web 2.0 ...that u still have time to be personal and all flickr-fuzzy even after being acquired, but I am sure that your jeans feel like they're fitting a bit tighter all of a sudden. Pretty soon, I expect, a lot of us bell-bottomed infornistas are going to wake up in a similar pair of Jordaches. I'm curious which of us will cut the inseams and sew in another totally different material to keep our style,and which of us will claim that now that we're wearing skintight jeans ("they're really really comfortable...REALLY! You think i should get a pair of Reeboks to go with 'em?"), that the manufacture of bell-bottoms should be forbidden. I point this all out in good humour only to illustrate a point: The times, they are('nt) a changin'>, and Cory just might wake up one day soon in his magic kingdom, and say "Hey, man, where'd all my whuffie go? And he's going to have no choice but to join Walt's pinstripesuits in pushing for copyright extension. It's a pill i hope he (and we) never have to swallow. So i pose the question to our community readers: How do you see unmediated-Are we crossing the boundaries in how we repurpose content? Would you like to see more editorializing? Narrower/Broader scope? Are we a repository of information that you come back to use, or just part of your daily information addiction? Let us know... I, for one, would like to have an idea about what pair of jeans to wear this year ;) michael
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