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October 10, 2006

Jakob Nielsen on how to boost user participation...

All large-scale, multi-user communities and online social networks that rely on users to contribute content or build services share one property: most users don't participate very much. Often, they simply lurk in the background.

In contrast, a tiny minority of users usually accounts for a disproportionately large amount of the content and other system activity. This phenomenon of participation inequality was first studied in depth by Will Hill in the early '90s, when he worked down the hall from me at Bell Communications Research (see references below).

When you plot the amount of activity for each user, the result is a Zipf curve, which shows as a straight line in a log-log diagram.

Originally posted by iMakeContent from del.icio.us/imakecontent, remediated by yatta on Oct 10, 2006 at 3:21 PM


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