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October 9, 2006

In a network TV first, CBS along with Showtime and CSTV have partnered with YouTube to provide a wide range of short-form video clips to the site. Clips will include excerpts from CSI, Survivor, 60 Minutes and the CBS Evening News. CBS will share in the ad revenue. But the biggest development is CBS will be the first network to test YouTube’s content identification and reporting system. If a user uploads a CBS copyrighted clip — as identified by the system — CBS can decide whether to leave it up or take it down. If CBS lets the clip remain on YouTube, the network receives a share of the ad revenue. “We’re now able to offer select entertainment, news and sports programming to a new significant audience, get paid for it, and learn a few things along the way,” says CBS President Les Moonves. Adds YouTube CEO Chad Hurley, “Today’s agreement demonstrates that YouTube has become a revenue-generating distribution channel for major networks and other media companies.” Full press release follows…


Originally posted by Steve Safran from Lost Remote, remediated by yatta on Oct 9, 2006 at 11:45 AM


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